
TL;DR
The Deep Dive: FedEx is shedding its reputation to become a lean, data-driven tech giant. By spinning off its Freight division and merging its internal networks, the company is pivoting away from low-cost shipping toward high-margin, specialized sectors like healthcare—prioritizing profitability and digital intelligence over sheer volume.
Quick Hits: Marc Benioff and Salesforce’s M&A strategy has not changed, but seemingly has accelerated. Is this to be defensive against rival platforms or attacking to gain market share in new sectors?

TOP NEWS OF THE WEEK
THE DEEP DIVE: THE PURPLE PROMISE - FEDEX IS DOING THINGS

Today, we’re talking about the purple promise. FedEx just wrapped its 2026 Investor Day, and if you were looking for a sign that the "old" FedEx is dead and buried, this was it.
For years, the knock on FedEx has been its complexity—two separate networks, massive overhead, and a Ground vs. Express rivalry that felt like two different companies wearing the same uniform. But Raj Subramaniam is drawing a line in the sand. The message? We aren’t just a transportation company anymore; we are an industrial network powered by digital intelligence.
Let’s unpack what this actually means for the market.
First, the big headline: FedEx is doubling down on “One FedEx”. They are moving full steam ahead with the spin-off of FedEx Freight by June 2026. This is a massive structural shift. By shedding the LTL (Less-Than-Truckload) business, they are leaning into a more focused, high-margin future. They want to be leaner and aim to reach $98B in revenue by 2029.
Revenue is vanity; profit is sanity. FedEx is projecting operating margins of 8% by 2029. To get there, they aren't just chasing every package. They are pivoting toward high-margin verticals. We’re talking healthcare, aerospace, and premium e-commerce. Translation? They want shipments that require temperature control, high security, and extreme reliability—the kind of thing people pay a premium for. They’re tired of the "race to the bottom" on price for standard residential delivery.
The second pillar of this strategy is what they’re calling Network 2.0. This is the integration of their air and ground assets. For a long time, FedEx was flying planes half-empty while Ground trucks were driving past the same houses. They are finally fixing the plumbing. By optimizing the air network—separating high-priority flows from slower, more economical ones— they are trying to squeeze every cent of efficiency out of their physical assets.
And let’s talk about the digital force multiplier. FedEx handles two petabytes of data every single day. Raj is betting that AI and digital insights will transform them from a company that moves boxes into a smart network that predicts supply chain bottlenecks before they happen. They took InPost private with a group of investors. Why? Because of out-of-home delivery—lockers
FedEx is finally acting like a technology company that happens to own planes and trucks. They project $6B in adjusted free cash flow by 2029 and keep aircraft spending under $1B a year. They are moving away from being a capital-intensive "heavy metal" business and toward being a high-return, data-driven partner.
The execution risk remains—merging networks is like performing open-heart surgery while the patient is running a marathon—but for the first time in a decade, FedEx has a clear, unified playbook.
THE BOTTOM LINE
By spinning off its Freight division and merging air and ground operations, FedEx is pivoting toward high-margin sectors like healthcare. This strategy prioritizes profitability and AI-driven efficiency over volume, transforming FedEx into a high-return technology leader.
Look for Amazon to scoop up the consumer volume it leaves behind.

QUICK HITS
MARC BENIOFF IS STILL SPENDING AND BUYING
Salesforce is back in the kitchen, and the menu has changed. If you’ve been following the CRM giant over the last 12 to 18 months, you’ve noticed the shift. We’ve moved past the "growth at any cost" era of $28B Slack-sized meals and into a much more calculated phase of M&A.
In the world of Marc Benioff, every move is a play on a chessboard that is increasingly dominated by AI. To understand Salesforce’s recent shopping spree—including names like Informatica, Own, Swin, and Tenyx—you have to look at it through the lens of playing offense and defense simultaneously.
The Defensive Play: Shore Up the Moat
Defensive M&A is more about protecting the franchise. In a world where every enterprise is terrified of "hallucinating" AI and fragmented data, Salesforce’s biggest risk isn't a competitor—it’s distrust.
Own (formerly OwnBackup): Why drop $1.9B on a company you already owned 10% of? Because in the agentic era, if your data is lost or corrupted, your AI agents aren't just useless—they’re dangerous. This was an acquisition to sleep better at night. It secures the data resilience layer for the entire customer 360 journey.
Informatica: This was the Big One: $8B. It’s defensive because Salesforce realized that MuleSoft wasn't enough to solve the "spaghetti data" problem in legacy enterprises. If Salesforce can’t help a customer clean up their 30-year-old ERP data, that customer won't buy Agentforce. Informatica is the industrial-strength vacuum cleaner needed to prep the house for AI.
The Offensive Play: Buying the Future of Work
While the defense fixes the plumbing, the offense is building the storefront. Salesforce is currently obsessed with Agentforce—the idea that AI shouldn't just "chat" with you, but actually "do" things for you.
Airkit.ai & Tenyx: These aren't just "add-ons." Airkit.ai essentially became the architectural soul of Agentforce. Tenyx added the voice layer. This is Salesforce playing offense by trying to own the "action layer" of the enterprise before startups or ServiceNow can plant a flag there.
Spiff: Offensive moves in Sales Cloud are about staying the "System of Record." By acquiring Spiff (commission management), Salesforce isn't just tracking deals; it's now managing the motivation of salespeople. It’s a land-grab for more of the CFO’s budget.
Cimulate: Their most recent move in early 2026 into AI-driven product discovery for commerce. This is a direct shot at the "zero-click" search world. Salesforce wants to ensure that when an AI agent goes shopping, it’s using a Salesforce-powered brain to find the product. Whither Salesforce Einstein Search?
The New Salesforce M&A strategy is small ball with high impact. They aren't buying logos for the sake of top-line revenue growth anymore; they are buying capabilities that make their core platform sticky.
If you are an enterprise leader, the message is clear: Salesforce is tired of being the place where you just store data. They want to be the place where your data works.
THE BOTTOM LINE
Salesforce saw that its internal cupboard was emptier than it liked, and Mr. Marc has gone aggressively shopping. Are you buying into the Agentic vision, or are you just paying for a very expensive, AI-powered filing cabinet?

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WATSON IN THE WILD
Highlights and sizzle from our latest NRF 2026 Watson Weekend Live! event on January 11, 2026, presented by Radial - What is Important in 2026?
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UPCOMING EVENTS
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