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The Unglamorous Middle Is Where B2B Money Goes to Hide

Sep 9, 2026

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3 min read

The Unglamorous Middle Is Where B2B Money Goes to Hide

Almost nobody runs the math on what waiting costs

Rick Watson

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Newsletters

Target Booked $994M and Never Said Where It Went

Rick Watson

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Sep 8, 2026

Newsletters

Somebody Else Is Paying for Walmart's Price Cuts

Rick Watson

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Sep 4, 2026

Newsletters

The $3M Sitting in Your Returns Pile

Rick Watson

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Sep 2, 2026

Newsletters

Your $10 Target CPA Is Now Exactly $10

Rick Watson

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Sep 1, 2026

Newsletters

The Sales Tax Bill That Hits After The Audit is 3× Worse Than The One You Avoided

Rick Watson

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Aug 31, 2026

Alo Yoga Beat Lululemon On Our Own Tier List

Rick Watson

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Aug 28, 2026

Newsletters

Sephora at Kohl's Was an Access Play. The Access Is Gone

Rick Watson

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Aug 26, 2026

Newsletters

Walmart Told Analysts Not to Look at This Quarter

Rick Watson

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Aug 25, 2026

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NEWSLETTERS

Sep 9, 2026

The Unglamorous Middle Is Where B2B Money Goes to Hide

Almost nobody runs the math on what waiting costs

Sep 8, 2026

Target Booked $994M and Never Said Where It Went

Every second-quarter retail comp you're about to read is bent in two directions, and almost nobody is saying so out loud. 6 retailers booked tariff refunds. Not one disclosed what portion went to price.

Sep 4, 2026

Somebody Else Is Paying for Walmart's Price Cuts

Walmart ran 11K rollbacks last quarter, roughly double the same period a year ago, and almost none of that money is coming out of Walmart

Sep 2, 2026

The $3M Sitting in Your Returns Pile

That is $25M of GMV coming back through the receiving door every year. If the operation restocks half of it, which is roughly where merchants without returns technology sit, $12.5M never goes back to full price

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