The Watson Weekly is sponsored by Avalara — the agentic AI platform automating global tax and compliance for leading eCommerce brands with simple plans, transparent pricing, and complete coverage across Shopify, Stripe, WooCommerce, BigCommerce, and more.
TL;DR
Shopify Q2 Earnings: Everybody wrote up 34%. The number that explains Shopify is 78%.
The News You Did Not Know You Needed: Oaktree says it agreed to buy $29M of BJ's tariff refund claims for about $20M. Then CBP opened its refund portal, BJ's allegedly backed out, and the case landed in New York Supreme Court.
Weekend Reading: Rhode generates single day sales, Starbucks wants 24 hour replenishment, and more.

THE WATSON WEEKEND
Shopify's Best Number Isn't 34%. It's 78%
Shopify put up a quarter that will get read as vindication, and mostly it is one. Revenue grew 34% to $3.5B on $115B of GMV, gross profit rose 31%, and free cash flow rose 55%. Operating expense keeps shrinking as a share of revenue, which is the line analysts have been waiting on since the layoffs started. Everything worked.
The number that actually explains the company is 78%. That's merchant solutions as a share of total revenue, and it grew 37% while subscription solutions trailed GMV by a wide margin. Shopify is a payments and lending business that happens to sell software, and it has been drifting that direction for years without saying so out loud. The software is now the customer acquisition channel for the payments business.

That reframing answers the question analysts kept asking on the call, which was whether Shopify will charge separately for AI. Harley Finkelstein has one answer and he will give it to you 27 different ways. Shopify is the layer underneath every agentic surface, GMV has to flow through it, and the register rings on the way past. It's a clean answer, and it's correct right up until GMV stops flowing through Shopify.
Sidekick is the piece that makes the current version work. Everyone has models. Almost nobody has the merchant's own operating context, and Shopify does, which is why merchants who start using it don't seem to stop. The next move is App Store data, where developers will find that sending their data into Sidekick becomes less of an option over time and more of a condition of distribution. That's not a product decision. That's Shopify deciding who owns the merchant relationship in an agentic world, and answering in its own favor.
The exposure sits one layer down, in payments. Merchants process on Stripe, but the merchant's relationship is with Shopify, so if Shopify ever moves that volume elsewhere, Stripe takes the damage and Shopify takes a migration project. Stripe is a monster of a company that happens to be structurally replaceable in this particular relationship, and both sides know it. Meanwhile Shopify keeps advancing the consumer-facing Shop brand a notch a year, from a checkout button to a login to an installment product. That's not payments infrastructure anymore. Consumer identity is the thing that turns a checkout into a wallet, and a wallet is the only asset in this stack that an AI agent can't route around.
Which is where the risk actually lives. If an agentic front end becomes the wallet, the customer relationship moves upstream and Shopify becomes the fulfillment layer for someone else's demand. Harley's answer assumes Shopify stays underneath. Nothing about the current architecture guarantees it.
PayPal is in play, and Stripe is reportedly circling it. Shopify buying PayPal looks like a distraction on paper, an upward-trending company absorbing somebody else's problems, and Jessica's read is that it only makes sense at a distressed price. Maybe. It also happens to be the fastest way to own a consumer wallet that already has hundreds of millions of accounts attached to it, at the exact moment owning a wallet starts to matter.

THE NEWS YOU DID NOT KNOW YOU NEEDED
American Eagle Sold $68.9M of Tariff Refunds for $18.6M
The price a retailer accepts for its tariff refund says more about its balance sheet than the earnings call does.
American Eagle Outfitters sold $68.9M of IEEPA refund claims for $18.6M in cash. That is about 27 cents on the dollar, and it was struck before the Supreme Court invalidated the levies in February. The company later said it had applied for roughly $190M in refunds against an anticipated $140M net cash benefit. It handed over real money to pull a receivable forward by a few quarters. The Children's Place got about 67 cents from Alnus Investors on $38.2M and pushed the proceeds against its ABL borrowings. Same trade, better hand.
BDO's David Wong puts pre-ruling pricing at 30 to 40 cents and post-ruling pricing near 60. Certainty was worth twenty-something points. That was the cost of not knowing.
Then Oaktree sued BJ's for allegedly walking away from a 70-cent deal once CBP opened its refund portal. Sellers regret the haircut the second the risk clears. Buyers keep the paper regardless.
The market did not cool after February. It just repriced, and it is still clearing.
NEWS WE’RE LOVING
WEEKEND READING
Glossy: Rhode generated $27M of DTC sales in a single day and plans to enter 19 countries. Fastest company to $1B in net sales?
Supply Chain Dive: Starbucks is aiming for 24 hour replenishment. What could go wrong?
Bending Spoons: announced a definitive agreement to acquire Airtable for $1.285B. Another AI victim? Asking for a friend.
TechCrunch: Malachyte, a new AI search and personalization startup announced it raised $10M in Seed funding. How does this scayle?

WATSON IN THE WILD
Rewatch The Three Episodes of the Green Bag of Promise, Sponsored by Domaine, Avalara, and Pattern. Watch it here.
Rick Watson Appeared on a ShipStation webinar: How Intelligent is your eCommerce delivery?



