This website uses cookies

Read our Privacy policy and Terms of use for more information.

The Watson Weekly is sponsored by Avalara — the agentic AI platform automating global tax and compliance for leading eCommerce brands with simple plans, transparent pricing, and complete coverage across Shopify, Stripe, WooCommerce, BigCommerce, and more.

TL;DR

  • The Watson Weekend: This week's three stories are all about the same thing. Who actually controls the business you think you own.

  • The News You Did Not Know You Needed: Stripe and a PE fund made an offer to acquire PayPal.

  • Weekend Reading: Instacart acquires a shelf scanning startup. Whatnot acquires a machine learning and recommendation startup, and more.

THE WATSON WEEKEND

Whose Business Is This Really

Shopify just evicted its vape merchants. PE can't sell its portfolios. OpenAI can't keep its people.

Start with Shopify. The company sent every merchant selling vapes a notice to strip those products by July 8. Miss the date and you lose the products. Ignore it and you lose the store. This followed a coalition of states, California, Illinois, and Arizona among them, pressuring Shopify over illegal vape sales. The pressure was about illegal product. Shopify's answer was a ban everywhere, not a state-by-state carve-out.

Shopify has spent real capital defending entrepreneurs before. Against IP theft. Against overreaching attorneys general. This is not one of those moments. When the FDA classified vapes as tobacco back in 2016, it set a long chain in motion. PayPal purged vape sellers. Congress extended the PACT Act. USPS stopped shipping the product. Shopify is reading the writing on the wall and getting on the right side of the law. For a company this size, the lost vape revenue rounds to nothing.

The merchant lesson is about leverage. Your platform sits on a payment processor. That processor answers to Visa and Mastercard, and they answer to the federal government. When your category drifts from gray to red, every layer above you starts deciding what you can sell. Your risk tolerance is not the one that matters. Theirs is.

Private equity is learning a version of the same lesson from the other side. Nearly a decade into the exit drought, PitchBook's midyear scorecard is ugly. By their count, the big buyout deals that were supposed to reach a quarter of all activity have slipped toward 19% as of May. Roughly 13,000 US companies sit in PE portfolios. Run that against the current selling pace and you get something close to a decade of backlog.

Traditional PE runs a three to seven year horizon. Load on debt, cut cost, repackage, hand it to the next buyer. That formula breaks when nobody knows what the asset is worth. Sellers don't know. Buyers can afford to wait. And the AI hype has split the market into companies people want and ordinary software companies nobody is racing to buy. The bubble may have to deflate at least a little before the boring deals start moving again.

Then there is OpenAI, which spent the week discovering it cannot control its own house. Apple trade secret allegations. A top lieutenant stepping back for health reasons. The head of safety systems out the door. The Atlas browser shut down less than a year after launch. The new model, ChatGPT 5.6, draws strong benchmarks and better press, positioned as a cheaper, faster flagship. That instinct is right. It's the model, stupid.

But the problem is governance. Google owns the smartphones. Apple owns the rest. Anthropic took enterprise with Claude Code. And the list of ex-OpenAI founders now running billion dollar startups keeps getting longer. You cannot win a race this fast while your best people walk out the side door.

Three companies. Three very different problems. One question each of them is quietly failing to answer: whose business is this really.

LISTEN TO THE WATSON WEEKLY WEEKEND EPISODE:

Shopify Just Evicted Every Vape Seller

July 17, 2026

THE NEWS YOU DID NOT KNOW YOU NEEDED

A 28% Premium on a Stock Down 40%

Stripe wants to buy the company it has spent a decade beating.

The offer, first reported by Reuters, is $60.50 a share. That values PayPal at roughly $53B and carries a 28% premium to Tuesday's close. Stripe and Advent International would split ownership evenly and keep PayPal whole rather than carving it up. About $50 billion of the price is bank debt.

Read the premium against the right number. PayPal is down more than 40% over the past year. Its market cap touched $360B in 2021 and sank near $36B this year. A 28% bump on a stock that has already fallen by half is not a rescue. It is a discount with good manners.

The strategic logic is easy to see. Stripe owns checkout for internet-first businesses. PayPal owns 440M consumer accounts and a wallet people already keep loaded. One has the distribution the other has never built.

PayPal has said nothing. Its board is reported to meet around July 20. The question is whether management treats the bid as an exit or a floor to negotiate up from.

NEWS WE’RE LOVING

WEEKEND READING

WATSON IN THE WILD

Keep Reading