Most enterprise retailers have the same problem: they built a great business selling their own inventory, and now their biggest growth lever is selling other people's. That transition sounds straightforward until you're in it. New sellers mean new shipping origins. New shipping origins mean new tax exposure. More vendors mean brand standards you can't enforce with a spreadsheet.
Townchest built a multi-sided marketplace from scratch and ran straight into every one of these problems. They also solved them. This session is the unvarnished version — what broke, what they built, and what you need to know before you're in the same situation.
The problem scales faster than the solution. Operators who treat compliance as infrastructure from day one don't get caught. The ones who wait do.
Brand standards don't maintain themselves at scale. The marketplace layer has to enforce what you can't manage manually — or the brand pays for it.
The Merchant of Record question isn't academic. At volume, who owns the transaction, the tax, and the remittance determines your entire infrastructure stack.
This webinar is sponsored by Avalara and Mirakl.
Who Should Attend
Marketplace and platform leads at retailers adding third-party sellers to an existing inventory model — especially if you're past pilot and approaching scale
Finance and tax directors responsible for sales tax exposure, remittance, and Merchant of Record decisions across multiple seller origins
E-commerce and operations leaders managing vendor onboarding, fulfillment complexity, and brand standards across a growing seller base
Technology and platform teams evaluating Mirakl or similar marketplace infrastructure — and trying to understand what breaks at volume before it does
Event Details:
Date: May 7, 2026
Time: 12:30 PM ET
Host: Rick Watson
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