Most commerce platforms were built for one storefront and one price per SKU. Plenty of businesses don’t work that way: millions of SKUs, multiple brands and storefronts, pricing that changes by customer and region, circular models like rentals and memberships, ERPs inherited through acquisitions.

Force that into a standard platform and every exception needs its own fix. Over time, those fixes become the system.

Sound familiar? As our CEO Bryan House puts it, you may be one of the weirdos, and that’s a good thing. Unique needs don’t mean your business is broken. They mean your platform should adapt to you, so you can modernize step by step while legacy systems stay in place.

See what that looks like in a Watson Weekly webinar. Bryan and Johnstone Supply’s Lindsay Althouse walked through how a distributor with 72 store groups, each running its own ERP, modernized without replacing them.